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Setting up Google alerts for your business and your competitors can also help you spot potential link opportunities. The information above only applies to correctly creating and filling out both general and industry-specific directories. Although the number of links you get is important, the quality of the links and the accuracy of the information you provide matters more. www.franchiselocal.co.uk So what does that mean for you? Well, with those trends in mind, the question becomes, 'How can I demonstrate that my business is one of the good ones?' How can you prove to customers that you have their best interests in mind? What does it take to gain customer trust and confidence? Here, we'll go over the steps you can take to build that kind of faith, and address those questions and concerns